Communication vs Negotiation in Sales Person: Which One is More Important?

Marketing is one of the business fields that heavily relies on the sales person’s ability to communicate and negotiate. However, which one is more important for the success of a sales person: communication vs negotiation?

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Communication vs Negotiation

The Importance of Communication in Sales

Good communication is crucial in the world of sales because sales person must be able to understand the needs and wants of the customers to offer the right solution. Moreover, sales person also must be able to explain the product or service clearly and persuasively to make the customers interested in buying.

However, good communication is not only about speaking well. Sales person also must be able to listen well to understand the needs and wants of the customers. With that being said, sales person can offer a more suitable and relevant solution.

The Importance of Negotiation in Sales

Negotiation is a vital part of the sales process because sales person must be able to influence the customers to buy the product or service. Moreover, negotiation also enables sales person to find a beneficial deal for both parties.

However, good negotiation is not only about bargaining for a lower price. Sales person also must be able to show the value of the offered product or service so that the customers consider the price offered is proportional to the benefits received.

Communication vs Negotiation: Which One is More Important?

Both communication and negotiation are equally important in the world of sales. A good sales person must be able to combine both to achieve optimal sales results.

Good communication enables sales person to understand the needs and wants of the customers, while good negotiation enables sales person to influence the customers to buy the product or service. Both are equally important and cannot be separated.

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